Feature Friday: CreatedHere

Issue #3 of CreatedHere Magazine – Photography: Brent Mccombs  Model: Katie McDonald Surface Design: Dee Wilkie 

1.) What is CreatedHere? (In a few sentences.) 

CreatedHere is a website and print magazine dedicated to showcasing NB creatives. On the site I share features, studio visits and blog posts, and I am also growing a directory of artists and craftspeople. Our province is so diverse so I try to have a good combination of Anglophone, Francophone and Aboriginal artists. I love meeting artists and telling their stories. I want to connect a community of people who love everything handmade and local and grow an appreciation for our artists.

2.) What inspired you to start CreatedHere?
I ran into an old friend who had become a glass artist since I last saw him. I wanted to ask him a hundred questions and find out his story. That piqued my interest and got me wondering about other artists’ stories. I couldn’t find a blog or website like I was picturing so I decided to start my own!

3.) What was the hardest part about starting your own magazine?
Not really knowing what I was doing except that I wanted to do it. Starting something like this feels risky, especially when no one has ever heard of you! Also time. When you have small children, free time is a hot commodity.

4.) What is it like balancing your work life and family life?
It’s a challenge because it often feels like there isn’t enough time to go around. I have to compartmentalize. I often work in the evenings when the kids are in bed, but I do have some day time when my mom or a friend can watch them. It is definitely hard work, but I love having a creative outlet. It means that I get to meet lots of neat people at a time in my life when I would otherwise be mostly hanging out with toddlers!

5.) How long has CreatedHere existed?
The site went live in September 2014, and the first magazine was printed in Spring 2015.

6.) Where would you like to see CreatedHere in the future? 
I want to see a consistent roll of stories on the site as well as a regular magazine going, with submissions from around the province. I’d love to see more variety in the content from other writers and photographers!  It’s my hope that people will look to CreatedHere as a go-to resource about NB artists and a way to get connected to their creative community.

If you want to check out more on CreatedHere, check out their facebook page here.



Feature Friday: Laura McFarlane

Photography: Nathanael Patriquin Model: Alyssa Yvette Corset: Laura McFarlane Surface Design: Dee Wilkie

How long does it typically take to make a corset?
A traditional corset can take about 40 or more hours depending on how much embellishment is desired, and hand sewing there is to be done. A traditional corset can also have ‘laminating’ which means that two inside layers of the corset are sewn together with several vertical lines of stitching for added structure. A fashion corset on the other hand can take closer to 10 to 20 hours of work because they often have more machine sewing and lamination is not neccessarily needed. The corset is not intended to be as structured, and is more for show than utility.

How much fabric is needed?
There are usually three to four layers of fabric in a corset, the outer ‘fashion fabric layer’, two layers of fabric into which the bones will be inserted, and sometimes another inner layer to add thickness and strength to the fashion fabric if it is a light fabric like silk or cotton. All together 2 to 3 meters of fabric can go into a typical corset.

Where did you learn to make them?
I graduated from the Fashion Design program at the New Brunswick College of Craft and Design in 2014. In the fashion program there is a course all about corsetry which teaches how to properly create a pattern, how to fit it properly, and how to sew a traditional style of corset.

What do you love most about making corsets?
I am a costumer, and have always loved the history of clothing, and undergarments and corsetry have evolved so much, but the historic look of corsets has been

What is the most frustrating part about making a corset?
It takes a lot of time to make one complete corset, and I will admit that I can get a little impatient. Usually I do a lot of hand stitching at the beginning and of end my corsets, and it is amazing how fast an evening can disappear when you’re hand stitching pieces together, or stitching down your edges.

What kind of details and embellishments can be added to a corset?
Piping the seams of a corset is a common embellishment, and can help to strengthen your seams. There is also a type of stitching embellishment called ‘flossing’ which is a technique of stitching at the top and/pr bottom of the bone channels. The stitching can be purely for decoration, but it is also used to better anchor the bones in place, and to add strength to the fabric which will make it less likely for the bones to eventually poke through the fabric over time. As modern fashion corsets go however, anything from lace to fringe, buttons, stubs and more can go into a corset.

When did corsets start in history and how are they used/worn today?
The corset was first introduced into fashion in the 16th century in Italy. They were worn to create a smooth tight cone shape to the torso, and to push the breasts up. Over hundreds of years many

different shape and technique changes occurred, including the addition of boning, which were commonly made from whalebone but are now either plastic or metal.

Today some people do still use corsets as a shaping undergarment, but now fashion corsets are much more popular and are worn as/or over clothing. Current costuming trends are also making corseting much more popular, such as Steampunk, which is inspired by the technology and aesthetic of the 19th century.

To check out more of Laura’s designs, check out her facebook page here.

The Art Project Does Jamaica: Sweet n’ Sassy Minerals


As most of you know, I am NOT a makeup girl.  I wear makeup about once a week, and even then it is mostly just mascara.  However Sweet and Sassy Minerals was kind enough to hook me up with some swag for my trip down south, and I must say, I really liked it.  The eye shadow was so subtle that there was no way I could have messed it up!  (Although I still made my friend Sara put it on for me. lol)  And the mineral powder was so light I could barely tell that I was wearing any (even in the hot Jamaican heat).

Also, can we just talk about the truffle bombs?!  Coconut lime is the PERFECT down south scent, and I am so happy they picked this one for me.  I truly believe that there are few things better than taking a hot bath and reading your favourite book either while you are away, or taking a “staycation”.

To purchase any of Sweet n’ Sassy’s products, visit Whimsey on Main Street Fredericton.

“Just wing it.  Life, eyeliner, everything.”


Feature Friday: Anna Mathis



Felting-25 copy
Photo credit: Denise Rowe

Anna Mathis is an international award winner for her textile designs, a graduate of the New Brunswick College of Craft and Design, and has recently completed her Bachelor’s Degree in Adult Education at the University of New Brunswick. Mathis is the founder of Ploome Fiber Arts and enjoys being involved in the entrepreneurial community. Her work has been shown in galleries and shops across the Atlantic provinces, and her self-starter attitude has opened up opportunities to take her and her ideas from her hometown of Fredericton to Boston and India and back again. Mathis is passionate about sharing her craft through teaching workshops and selling fiber arts kits and supplies. Mathis has recently been exploring wearable fiber art and she has created unique felted necklaces, one-of-a-kind skirts and sculptural dresses, and a variety of woven wraps and naturally dyed scarves.

Feature Friday: Nora Swimwear


1.) Where are you from originally and where are you located now?
I was born in Bermuda but most of my memories were made in Fredericton where I went to FHS, and then did my undergrad at UNB. I moved to London, England in January of this year!

2.) Why did you chose the name “Nora Swimwear” for your brand? (Was it named after someone?)
The name Nora actually wasn’t always the intended name of the brand. Over christmas break, I was sketching some designs and I was naming each of them. I named the marble bikini ‘nora’ originally and fell in love with it. I decided to look into what nora meant and it turns out it means ‘light’ and ‘honour’ which ended up being pretty central to the theme of the swimwear’s brand. Nora is all about making girls feel like that ‘woman of honour’ in which they can empower other women- while looking awesome!

3.) Where do you see Nora Swim going next? 
Things are pretty hectic right now. Its a learning process, but as of right now the website is being worked on, and the look- book shoot is planned to happen in MTL with my good friend Nat Carson as the photographer. Everything is a go for the big launch, which is happening May 21st online and pop- up at Shop Tilleul in Fredericton which I am SO excited for! Fredericton is very close to my heart, so it was easy for me to decide that is where I wanted to launch at my good friend Katie Boyce’s new store. Plus it goes live online the same day too!

4.) Where do you pull inspiration from?
I’ve always been a huge fan of swimwear. My friends always thought I was a bit crazy when I’d spend $120 on a bikini, but to me it was always worth it. Being born in Bermuda, I was naturally programmed to like warm weather. Throughout my undergrad, I saved all my (pennies) to make sure I could get down south with every chance I had. I pull inspiration from a lot of trends in textiles, fashion, and places like California, Bali, and the Mediterranean.

Inspiration is also taken from the movement where people are increasingly taking care of their health and their bodies. I think its great that people want to show off a little, and be proud of what they’ve accomplished. I also am constantly pulling inspiration from bloggers like Barefoot Blonde, WeWoreWhat, Cara Loren, and Emily Luciano. So many of the styles they post about can be transformed into swimwear.

5.) Describe your brand below in a few short sentences.
Nora Swimwear is all about making women feel and look good. Taking inspiration from beach culture and the beaches of Bali, California and the Mediterranean, Nora Swimwear is comfortable and can serve as statement pieces. Ultimately, Nora Swimwear’s aim is to connect women around the world in positivity and empowerment.

6.) What makes your swimwear brand different from others?
I think Nora Swimwear is different from other swimwear brands because it pulls many trends into one. The designs are fitted, comfortable, and are suitable for a wide range of body types. A portion of the profits will also be going to an organisation that provides micro loans to women in under- developed countries, which ties in with the meaning behind nora swimwear to empower other women.

Ashley Lemmon


Feature Friday: Zafira Apparel


Tie Jumpsuit - Sheana Canthan
Photographer: Sheana Canthan
Wrap - Sheana Canthan
Photographer: Sheana Canthan
Photographer: Brent McCombs

How long have you been in the fashion industry?
I guess it depends what you would consider to be working in the fashion industry! I have been making and selling clothes for the past 8 years on and off, but really started my clothing line 4 years ago. And for the past year, I have been working for other companies in Toronto as well as growing my own brand.

What is your favorite garment to make? (romper, dress, skirt, crop
I love creating anything! I still make most of my own samples, so the entire process is fun to me for any new garment I design. If we are talking the actual sewing aspect than the simpler the garment the better! Sewing is so time consuming, but in the sample phase it’s enjoyable.

What is your favorite fabric to work with and why?
I love working with natural fibers, especially cotton because it’s so easy to work with. I have been a lot more experimental with knits though as of recent which has opened up a lot more options with designs.

Where are you located now?
I am currently located living and working in downtown Toronto.

Who is your target market/Zafira girl?
The “Zafira Woman” is a city dwelling 22-35yr old seeking consciously made garments made in exclusive runs. Although I say 22-35, my customers are of all ages! Anyone looking for a unique, comfortable, practical and easy to wear piece. My favorite thing is to create wearable pieces that are versatile.

Where do you see yourself in the next five years?
I have no idea! I used to be scared to not have a bit of a plan in place, but I think i’m in a great place right now and I am excited to see what is to come. Besides Zafira, I am currently a full time designer at Nuvango (www.nuvango.com<http://www.nuvango.com>). They are a vertically integrated fashion and tech company located in Toronto. Their concept is working directly with artists from around the world and putting artwork on fashion and accessories. I am fortunate enough to have a hand in creating the garments and choosing the artwork that we use. I have no idea where this road will take me and I’m not scared about it! Everyday is exciting, it is totally a dream job. With Zafira I can still explore designs, be creative on my own and be my own boss and with Nuvango I get to work with an incredible team on a project that I never saw on my path, but here I am!

What is your most favorite garment that you ever made?
It would be a toss up between my Tie Jumpsuit (which is my best seller) and the Garden Gown from SS’14. My jumpsuit is comfortable, sexy and versatile and the Garden Gown is printed, dramatic and fun.

As a fashion designer, what is your greatest strength and weakness?
My greatest weakness would probably be procrastination and my greatest strength would probably be my perseverance to carry on even when I am faced with many challenges as a fashionpreneur and as a fashion designer in a highly competitive industry.

What is your favorite colour/print to work with when you are
I love working with bold colours but also neutrals and black. Black is so versatile so it’s usually my go to. I am obsessed with prints, so I feel very lucky working as a designer at Nuvango where I get to play with artwork on clothing all day!

Follow & Connect with me!
instagram: @shopzafira @connizafiris
twitter: @zafiraapparel
facebook: ZafiraApparel