DEFINE is a collaboration between a photographer (Lance Kenneth Blakney), a clothing company (Wear Your Label), and a surface designer (Dee Wilkie – The Art Project) who all have one thing in common – They want to end the stigma and start the conversation around mental health by showing a raw and personal side to the struggles of real people.
Role Models were cast from across Eastern Canada; from Toronto to Fredericton to Halifax. From over 200 submissions we narrowed it down to one brave person to represent each of the nine categories.
What was the Art Projects’ role in
DEFINE? WYL has something called the bracelet project which unites fighters, survivors, and supporters. Each colour symbolizes a different mental health challenge, and 10% of profits help fund their giving initiatives. Dee hand dyed silk in coordinating colours, and then helped style the silk in ways that demonstrate the feelings surrounding different mental health struggles.
After months of planning, interviewing, and shooting, here is the final result. http://www.define-project.com/