“SEVEN” was an idea I came up with almost a year ago when, one night, I started to get really envious of other people who were making their dreams come true and really “making it” in terms of their craft. I didn’t just want to sit in my living room feeling jealous, so I decided I would make a piece on jealousy and envy as a productive outlet. Then I started getting more and more ideas and thought, “hey, why don’t I do a series on the seven deadly sins (pride, envy, wrath, gluttony, sloth, lust, greed)!?” I messaged one of my favourite local Photographers, Lance Kenneth Blakney, right away and told him about my idea. He was totally onboard and as enthusiastic as I was.
Of course I couldn’t do a project this scale on my own 😉 So I recruited a group of local fashion designers, hair stylists,makeup artists and models (read more about them here). We did a professional full grade photoshoot for each look (the process stretched out over five months) and then finished it off with a gallery showing at the George Fry Gallery and a feature on CBC!
“Turn lemons into lemonade.”